here<\/em>. In the end it\u2019s still a guess.\u201d<\/p>\nMintz says she is comfortable with her father making the final decisions, because she feels she can learn a great deal from him.\u00a0 \u201cHe\u2019s doing things that make him comfortable and he\u2019s comfortable with,\u201d she continued. \u201cThat is the best way to handle a family business \u2013 where there is one person in charge. His vision has worked and he\u2019s expanded the business.\u201d<\/p>\n
Where his daughter has proven invaluable to her father is her expertise in new technology. She has shown the need to enhance the company\u2019s website, for example, pointing out that 80% of the market will go to the online store and do research before physically coming into the showroom floor.<\/p>\n
\u201cOur world is very less personal,\u201d Mintz suggested. \u201cIt\u2019s texting instead of talking. It\u2019s e-mailing instead of picking up the phone. Technology nowadays is very much like learning a new language. I help. He\u2019s got to be comfortable with it and so he gets to listen to me.\u201d<\/p>\n
Wife Christie, a strinkingly-beautiful woman who had done professional modeling in the past, had served as a company spokesperson for many years. Throughout much of the past decade she has concentrated on promoting much of the family\u2019s work with a select number of charities. She works with her daughter, whom she calls a \u201cpro,\u201d on all but a handful of these charities, pointing out that Cheryl began her charity work as a six-year-old selling raffle ticket to New Orleans Ballet Association members.<\/p>\n
Mother and daughter also work with the New Orleans Opera Association, the Humane Society, and the March of Dimes. Cheryl Mintz also works with Le Petit Theatre, Sean Payton\u2019s Foundation and is an officer with the Young Professionals Society.<\/p>\n
\u201cI like the goal of completing something and there\u2019s no charity with which I\u2019m\u00a0 involved that I\u2019m not interested in,\u201d the wife and mother confessed. \u201cNew Orleans is, after all, a small city and so many of my friends are involved.\u201d<\/p>\n
The longtime commitment to all of these charities and more has established the Mintz family as leading civic benefactors in addition to their importance as well as being recognized as an important retailer, Christie Mintz stated. \u201cI find that a lot of people will buy their furniture from us simply because they know we give back.\u201d<\/p>\n
As Cheryl has increased in her responsibilities as a buyer and attorney for the company, she has become more self-assured. She expects to take over from her mother and act as a new company spokesperson in future TV spots for the company.<\/p>\n
\u201cI think it\u2019s exciting,\u201d the youngest Mintz beamed. \u201cI expect for her to be in my corner coaching me and critiquing me. Hopefully, she\u2019ll be kind.\u201d As a young professional, she hopes to promote the image of the company, appealing to her generation of the value received in purchasing furniture from Hurwitz Mintz.<\/p>\n
\u201cHurwitz Mintz has always stood for quality and service throughout the years,\u201d she said. \u201cMy presence there (on TV) will ensure the continuation of that.\u201d<\/p>\n
New company strategies also include using Facebook and other social networking sites to reach out to younger generations. \u201cWe\u2019re in tenuous times right now with this economy and what we\u2019re trying to do our best at this time is adjust and persevere with these conditions,\u201d Mitchell Mintz said.<\/p>\n
So, after this impressive expansion and commitment to the New Orleans community, what does the future hold in store? \u201cYou just don\u2019t know in today\u2019s environment, that\u2019s as rapidly changing as it is, but for the immediate future our position is very strong,\u201d he said.<\/p>\n
![\"\"](\"https:\/\/www.crescentcityjewishnews.com\/blog\/wp-content\/uploads\/2010\/10\/Hurwitz_store_edit.jpg\" "\\"Hurwitz")