{"id":85907,"date":"2025-02-07T17:38:55","date_gmt":"2025-02-07T22:38:55","guid":{"rendered":"https:\/\/www.crescentcityjewishnews.com\/?p=85907"},"modified":"2025-02-07T17:38:55","modified_gmt":"2025-02-07T22:38:55","slug":"robert-krafts-new-super-bowl-ad-enlists-tom-brady-and-snoop-dogg-to-fight-all-hate","status":"publish","type":"post","link":"https:\/\/www.crescentcityjewishnews.com\/blog\/robert-krafts-new-super-bowl-ad-enlists-tom-brady-and-snoop-dogg-to-fight-all-hate\/","title":{"rendered":"Robert Kraft\u2019s new Super Bowl ad enlists Tom Brady and Snoop Dogg to fight \u2018all hate\u2019"},"content":{"rendered":"<p>By JACOB GURVIS<\/p>\n<p>(JTA) \u2014 When more than 100 million viewers tune into the Super Bowl on Sunday, they\u2019ll see Snoop Dogg and Tom Brady go toe to toe in a 30-second spot, screaming in each other\u2019s faces.&nbsp;<\/p>\n<div id=\"attachment_85908\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.crescentcityjewishnews.com\/blog\/wp-content\/uploads\/2025\/02\/super-bowl-lix.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-85908\" class=\"wp-image-85908 size-medium lazyload\" data-src=\"https:\/\/www.crescentcityjewishnews.com\/blog\/wp-content\/uploads\/2025\/02\/super-bowl-lix-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" data-srcset=\"https:\/\/www.crescentcityjewishnews.com\/blog\/wp-content\/uploads\/2025\/02\/super-bowl-lix-300x169.jpg 300w, https:\/\/www.crescentcityjewishnews.com\/blog\/wp-content\/uploads\/2025\/02\/super-bowl-lix-1024x577.jpg 1024w, https:\/\/www.crescentcityjewishnews.com\/blog\/wp-content\/uploads\/2025\/02\/super-bowl-lix-768x432.jpg 768w, https:\/\/www.crescentcityjewishnews.com\/blog\/wp-content\/uploads\/2025\/02\/super-bowl-lix-1536x865.jpg 1536w, https:\/\/www.crescentcityjewishnews.com\/blog\/wp-content\/uploads\/2025\/02\/super-bowl-lix.jpg 2000w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-85908\" class=\"wp-image-85908 size-medium\" src=\"https:\/\/www.crescentcityjewishnews.com\/blog\/wp-content\/uploads\/2025\/02\/super-bowl-lix-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.crescentcityjewishnews.com\/blog\/wp-content\/uploads\/2025\/02\/super-bowl-lix-300x169.jpg 300w, https:\/\/www.crescentcityjewishnews.com\/blog\/wp-content\/uploads\/2025\/02\/super-bowl-lix-1024x577.jpg 1024w, https:\/\/www.crescentcityjewishnews.com\/blog\/wp-content\/uploads\/2025\/02\/super-bowl-lix-768x432.jpg 768w, https:\/\/www.crescentcityjewishnews.com\/blog\/wp-content\/uploads\/2025\/02\/super-bowl-lix-1536x865.jpg 1536w, https:\/\/www.crescentcityjewishnews.com\/blog\/wp-content\/uploads\/2025\/02\/super-bowl-lix.jpg 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/a><\/p>\n<p id=\"caption-attachment-85908\" class=\"wp-caption-text\">\u00a9National Football League<\/p>\n<\/div>\n<p>The commercial is the second annual Super Bowl ad produced by the Foundation to Combat Antisemitism, or FCAS, the nonprofit founded by New England Patriots owner Robert Kraft. It\u2019s titled \u201cNo Reason to Hate.\u201d<\/p>\n<p>The ad features the two icons aggressively listing why they hate each other (\u201cI hate you \u2019cause you look different.\u201d \u201cI hate you \u2019cause I don\u2019t understand you.\u201d). It ends with the message \u201cThe reasons for hate are as stupid as they sound.\u201d<\/p>\n<p>\u201cThis year, we\u2019re proud to bring together my friends, Tom Brady and Snoop Dogg, in our No Reason to Hate Super Bowl campaign,\u201d Kraft said in a press release. \u201cTheir shared commitment to this cause speaks to the strength of and amplifies the Foundation\u2019s continued message: no matter where we come from, there is no place for hate in our world.\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"No Reason to Hate | Super Bowl LIX Commercial | 30\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/AOxm8LmH7Y4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>Brady, often deemed the greatest football player ever, quarterbacked Kraft\u2019s Patriots for nearly all of his career. He will be announcing Sunday\u2019s game, held in New Orleans, between the two-time defending champion Kansas City Chiefs and the Philadelphia Eagles.<\/p>\n<p>Kraft founded FCAS in 2019, at a time of rising antisemitism, and aired its first Super Bowl commercial last year, four months after the Oct. 7, 2023, attack on Israel, when reports of antisemitism had surged to historic levels. The ad featured Clarence B. Jones, an advisor to Martin Luther King Jr., and was believed to be the first-ever Super Bowl ad about antisemitism.&nbsp;<\/p>\n<p>And until further notice, that 2024 commercial will likely remain the only Super Bowl ad about antisemitism. That\u2019s because this year\u2019s ad from FCAS does not mention Jews, or prejudice against them, at all.&nbsp;<\/p>\n<p>The foundation\u2019s name appears on screen at the end, and Brady and Snoop Dogg each don the foundation\u2019s signature blue square pin. But other than that, the ad focuses on combating all hate, rather than bigotry against Jews.&nbsp;<\/p>\n<p>That\u2019s in contrast to last year\u2019s ad, which featured imagery including a swastika, someone wearing a yarmulke, and a sign with a Star of David. The end screen showed \u201cStand Up to Jewish Hate,\u201d before \u201cJewish\u201d flipped to \u201call.\u201d<\/p>\n<p>Sunday\u2019s game comes at a time when antisemitism is still reported to be at high levels in the United States and around the globe. In a statement to the Jewish Telegraphic Agency, FCAS said their latest ad advances its work in \u201cTikkun Olam,\u201d a rabbinic idea that translates to repairing the world, while continuing its efforts to reach a wide audience and, in its words, \u201cput antisemitism into the conversation with other forms of hate.\u201d<\/p>\n<p>\u201cWe have seen firsthand how one form of hate begets other forms of hate,\u201d the statement said. \u201cOur mission in keeping with this principle remains clear: to educate and inspire unengaged Americans to stand up to Jewish hate by recognizing that hate of any kind increases hate of all kinds.\u201d<\/p>\n<p>FCAS has placed ads in several high-profile sports and cultural events, including the NBA playoffs and awards shows. Last year\u2019s Super Bowl broke the all-time viewership record for any television broadcast with 123.4 million viewers. Last year\u2019s Academy Awards \u2014 which featured an FCAS ad depicting a dramatization of a real-life synagogue bomb threat \u2014 topped 20 million viewers.<\/p>\n<p>That ad, as well as one slamming antisemitism at campus pro-Palestinian protests \u2014 focused heavily on antisemitism and its impact on Jewish communities. But this year\u2019s Super Bowl ad is not the only one by FCAS to widen the lens to combating hate more broadly. A recent spot featuring the likes of Shaquille O\u2019Neal, for example, called for a \u201ctimeout on hate.\u201d&nbsp;<\/p>\n<p>In addition to the ad, FCAS is hosting a \u201cUnity Summit\u201d at the Xavier University of Louisiana on Friday, which will bring together over 100 Jewish and Black student-athletes for conversations about the two communities\u2019 experiences with discrimination. The summit will feature guest speakers including Brigham Young University\u2019s star Jewish quarterback Jake Retzlaff and Jewish NFL player Greg Joseph.<\/p>\n<p>FCAS is also producing social media content in partnership with the digital media company Jubilee and with individual creators and sports personalities like NFL sideline reporter Erin Andrews.<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" data-src=\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/noscript><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"Tumblr\",\"Email\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"Robert%20Kraft%E2%80%99s%20new%20Super%20Bowl%20ad%20enlists%20Tom%20Brady%20and%20Snoop%20Dogg%20to%20fight%20%E2%80%98all%20hate%E2%80%99\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":85908,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[3],"tags":[8790,8795,8788,7505,14346],"_links":{"self":[{"href":"https:\/\/www.crescentcityjewishnews.com\/blog\/wp-json\/wp\/v2\/posts\/85907"}],"collection":[{"href":"https:\/\/www.crescentcityjewishnews.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crescentcityjewishnews.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crescentcityjewishnews.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crescentcityjewishnews.com\/blog\/wp-json\/wp\/v2\/comments?post=85907"}],"version-history":[{"count":1,"href":"https:\/\/www.crescentcityjewishnews.com\/blog\/wp-json\/wp\/v2\/posts\/85907\/revisions"}],"predecessor-version":[{"id":85909,"href":"https:\/\/www.crescentcityjewishnews.com\/blog\/wp-json\/wp\/v2\/posts\/85907\/revisions\/85909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crescentcityjewishnews.com\/blog\/wp-json\/wp\/v2\/media\/85908"}],"wp:attachment":[{"href":"https:\/\/www.crescentcityjewishnews.com\/blog\/wp-json\/wp\/v2\/media?parent=85907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crescentcityjewishnews.com\/blog\/wp-json\/wp\/v2\/categories?post=85907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crescentcityjewishnews.com\/blog\/wp-json\/wp\/v2\/tags?post=85907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}