OP-ED: A time for action (or inaction)

With our most recent newsletter comes the delightful news of our recognition by the Press Club of New Orleans with a sweep of categories including Breaking News (for the second year in a row), Critical Review and Best Editorial. Because of the first-place win in Breaking News and the overall three first-place finishes, we also received the Ashton Phelps Memorial Award, the top award given out to print journalists annually.

This is partially a vindication of what we do and a recognition of our efforts to report to and support the Greater New Orleans Jewish community for which we are grateful and humbled.

But publishing news and printing high quality journals like our Best of the CCJN Yearbook and SOURCE are very expensive. In this age where digital delivery seems to be more highly desired, the concept of printing magazines is considered a double-edged sword. Without magazines, we don’t have a big enough journalistic footprint to demand advertising from media buyers who place it regularly.

It is a dilemma. The costs for printing our award-winning magazines are spiraling out of control and we cannot justify the expenditures of red ink any longer. While I had been hoping to publish the upcoming SOURCE 5780, there is not enough advetising support to make it break even.

Thank you to the Press Club of New Orleans for our recognition and to all of you for your continued support. We hold our heads up high.

Our award-winning articles and our website will continue as before.

However, without a significant improvement in our financial outlook, we will have to console ourselves and move on.

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